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Green
Purchasing
Re-Thinking the Way Companies Work
Doing Business That Restores the Environment
Green Purchasing - Buying What You Believe In
Individual
shopping choices send important messages to companies about what
the public prefers (see Green Shopping). Imagine, therefore, the
messages that would be sent to manufacturers if large companies,
institutions, government agencies, industries or school boards told
them the supplies that they order need to pass an environmental
checklist. Customers who buy hundreds or thousands of items at
a time are very important to manufacturers. So when big buyers
tell their suppliers that the environment matters, they are likely
to pay attention!
Buying large quantities of supplies for institutions and
taking environmental considerations into consideration when choosing
suppliers is called "green purchasing." Buying green
means selecting products that reduce environmental impacts. Another
word for purchasing on a big scale is procurement.
Green procurement has been described as an environmentally responsible
approach to the acquisition of products and services.
The Environmental Purchasing Checklist
Does your school or school board have a green purchasing policy?
If they do, they will have had to decide on how to go about choosing
environmentally-friendly products and services.
When thinking environmentally, it is important to a large purchaser
to have a "green purchasing" checklist. Today there are
many resources available to companies and institutions which can
guide them in their green choices (some are listed below under
Resources).
What are some of the questions that a green purchaser would ask
her or his supplier? (Remember, every phase of a product's life
has some effect on the environment.) Here are some important ones:
- Has this product been certified by an environmental certification
program such as Environmental Choice/ EcoLogo or Green Seal?
- Does this product have energy-saving features, and certification
from a certifying source such as EnergyStar or PowerSmart?
- Does the wood or paper used in this product come from sustainably
logged forestry operations?
- Is it over-packaged?
- Does it contain recycled content?
- If it is food, does it contain genetically engineered food
products? Is it organic (grown without chemical pesticides and
herbicides)?
- Where was it made how far has it traveled (could a competitive,
equivalent product be found closer to home to save on transportation
effects?)
Does
this cleaning product have a minimum of environmental effects?
- Is it non-allergenic (not causing allergic reactions in humans)?
- Does this product contain harmful toxic ingredients (is there
a substitute that does not contain these substances?)
- Do the manufacturing wastes from this product harm the natural
environment?
- Is if free from resources that come from environmentally-sensitive
regions?
- Does this product cause greenhouse gas emissions (can we find
a substitute that reduces those emissions)?
- Does this product help the buyer reduce waste (can it be recycled
or returned to the manufacturer for disassembly and reuse)?
- Is this product durable (long-lasting, repairable, upgradeable)?
- Does it come in a refillable container?
- Are there any special environmental considerations in disposing
of this product?
Does
the company that makes this product (or provides this service)
have an environmental polic?
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Imagine… If schools and school boards bought windmills to
generate their own electricity. No greenhouse gas emissions,
ownership of the source of electrical power. That's green
purchasing!
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Finding Green Products and Services
Once a checklist
is made up deciding what's important about products or services
chosen the next important consideration is: Does our purchasing
officer have good sources for finding environmentally preferable
products if current suppliers can't provide?
The Canadian Federal Government has designed a website called "How
to Buy Green" http://www.dfait-maeci.gc.ca/sustain/EnvironMan/system/greenop/procure/how2buy-en.asp to
help government people with purchasing authority build environmental
thinking into their work. This site provides a good guide for anyone
who is thinking of moving towards a more green way of choosing
what his or her company or institution buys.
It offers websites and links to companies that have products that
are certified under environmental standards programs, or made specifically
to meet environmental guidelines.
What Students and Citizens can Do
Whether
you're a student or a citizen, you can have an influence on green
purchasing. A simple way to start is to ask if your school, school
board, institution or company does green purchasing, or green procurement.
Just letting people in the administration know you think this matters
is an important first step.
Another idea is to look at some basic products purchased by
your school or company, and compare those brands to "green" brands.
What kinds of copiers, paper, cleaning products, light bulbs, fuels,
lumber do they buy? Have they asked for prices from companies that
work to offer products or services with environmental qualities?
How much do green products cost in comparison with products that
do not meet environmental criteria? Why are environmentally-friendly
products often more expensive than mainstream brands? What are
the "tradeoffs" when making environmental decisions (quality,
quantity, low cost versus environmental responsibility)? There
can be some difficult choices involved. What are the health or
biodiversity considerations of buying products whose production,
use or disposal is polluting?
Doing some research into green products to see what's available is
another interesting project. (Type "green products" or "green
procurement" into Google or your favourite web browser and
see what you can find out. There are lots of new ideas in the green
products and services area. They're worth knowing about.
Interface Flooring Systems: Rethinking the Way Companies Work
"Doing well by doing good." - Interface Chairman Ray
Anderson
Interface Flooring Systems Canada (IFS) in Belleville, Ontario
is a subsidiary of a US company that makes "carpet tiles" -
squares of carpeting to cover large areas in facilities such as
hotels and convention centres. As a company, Interface is unique
in the degree of its commitment to ecological sustainability in
business. They have developed a model for the company they wish
to become. They call it their model "of the sustainable enterprise
of the next industrial revolution." Every change in company
practice that reduces emissions, solid waste, distance to markets is
a contribution to reducing the gases that contribute to climate
change.
The company's vision is exciting and ambitious:
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To be the first company that, by its deeds, shows the entire
industrial world what sustainability is in all its dimensions:
people, process, product, place and profits - by 2020.
In doing so we will become restorative through the power
of influence.
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Sustainability means the ability to preserve what is needed to
keep goingserve, but actively restore the environment as part of
doing business. This philosophy reflects the idea of a "restorative
economy" proposed in a book by entrepreneur and ecologist
Paul Hawken, The Ecology of Commerce.
To Interface sustainability is not only a goal, but a process.
Their definition:
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Sustainability: "A dynamic process which enables all people
to realize their potential and to improve their quality of
life in ways that simultaneously protect and enhance the
Earth's life support systems."
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How to
Become a Sustainable Company
The challenge Interface have set themselves is to transform their
company from "a typical company of the 20th century" to
a "Prototypical company of the 21st century." They
have described the "mountain of sustainability" as having
seven "fronts" for which each climb must be planned.
The seven fronts of sustainability are:
- 1. Zero Waste
- Interface calculated their waste at $70 million and made a
plan to reduce it
- 2. Benign Emissions
- Interface tracked emissions from every smokestack (247) and
pipe (19) and began work to eliminate them including toxins
coming into the factory which contribute
- 3. Renewable Energy
- The company goal is to use only power generated by the sun through
photovoltaic (PV) panels. On the way to this goal they will make
use of using fuel cells, gas turbines and wind power.
- 4. Closing the Loop
- Saving and recycling materials back into their processes, reducing
oil use, creating jobs to do the recycling, creating a "technical
cycle" which imitates an organic materials cycle
- 5. Resource-Efficient Transportation
- In a completely oil-dependent economy, this is the most difficult "front" to
change. But progress includes teleconferencing, local markets,
electric and hybrid cars and fuel cells.
- 6. The Sensitivity Hookup
- This front is about building healthy connections: community
service, public education, closer relations among employees and
with suppliers
and customers to build sustainability and stewardship for
life, together.
- 7. The Redesign of Commerce
- This begins with a re-think of economics. It means providing
services (carpeting as service installed and replaced when necessary,
recycled)
instead of only products. It means cradle-to-grave relationships
with suppliers and customers, bringing back waste to reintroduce
it into new and useful processes. It would mean shifting taxes
from goods (income, business capital) to bad things (pollution,
waste, greenhouse gases things that should be discouraged).
For more details on this model of sustainability from Interface,
see: http://www.interfacesustainability.com/whatis.html
Becoming
sustainable requires that those who undertake it acquire an understanding
of how the Earth works. Equally importantly, they must understand
how human activities affect nature's processes. According to Interface,
this means examining everything we do, everything we take, everything
we make, everything we waste. It means asking how our actions will
affect our children and our grandchildren. It then means making
sound decisions based on what we find through this kind of questioning.
Interface's model for sustainability is based on the company's
connections "some good and some bad, which should eventually
be eliminated." It also looks at new connections that they
believe should be added over time. The Interface model is in place
to help all the company associates approach the difficult climb
up the mountain of sustainability.
A Model of Sustainability
The Interface model of sustainability is divided into People,
Capital and Processes. At the centre of these three elements are
the company's values.
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Companies such as Interface are part of a complex supply chain.
Raw materials come to the company from their suppliers, and products
go from the company to their customers. Interface recognizes that
a company's processes, too often, are connected to the Earth's
biosphere by the waste streams and the emissions they produce.
The products they make can also contribute to the waste stream
at the ends of their useful lives, ending up in landfills or incinerators,
creating a further load for the Earth to break down and process.
Carpet in a landfill can last for 20,000 years.
Working Collaboratively to Promote Green Power
Energy consumption is one of the biggest parts of a company's "environmental
footprint." Interface is a founding member of the Green Power
Market Development Group (GPMDG), a partnership of leading multinational
corporations, The World Resources Institute, and Business for Social
Responsibility. The GPMDG is focused on developing corporate markets
for 1,000 megawatts of cost-competitive new "green" energy capacity
by 2010.
Taking the Climate Change Pledge
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The program is based on the "Power of One Principle:"
"What can we do individually on a voluntary basis to make
a big difference -- and how can it be communicated to others
and duplicated throughout Canada?" |
Interface Flooring Systems has developed and adopted their own
company "Climate Change Pledge." The program is based
on the "Power of One Principle" that asks the question: "What
can we each do on a voluntary basis to make a big difference? And
how can it be communicated to others and duplicated throughout
Canada?
The company involves all its employees in the Pledge process,
beginning with a training video that features experts presenting
the facts about climate change and its potential impacts. After
training, employees are encouraged to participate in the Pledge,
program which consists of four parts:
- Climate Change Action Plan Summary
- Pledge Sheet
- Climate Change Information Sheet
- "Power of One" Survey
Suggested activities are using alternative transportation, attentive
consumption, home energy savings, and careful gas use.
All
the employees who participate in the Climate Change Pledge process
receive a scorecard, with estimated greenhouse gas emission conversions
for every action from the plan. They also get a "Climate Change
Action Volunteer" t-shirt.
For more details and suggested actions from the Climate Change
Pledge, please visit the Interface website: http://www.interfacesustainability.com/canclim.html
Resources
Green Procurement
GIPPER Guide to Green Procurement
www.designinggreen.com/main/gipper/index.htm
Green Purchasing Links
www.summitconnects.com/Online_Procurement_Links/Green_Purchasing.htm
Buy Green - Recycling, energy efficiency, water conservation
and pollution prevention are all objectives of environmentally
responsible procurement. This site provides information on "green" products
and services and tips on how you can set up a green procurement
program.
www.buygreen.com
Environment Canada's Green Lane - Information on greener
procurement policy and practice.
www.ec.gc.ca/eog-oeg/greener_procurement/Greener_Procurement.htm
Re-Thinking the Ways Companies Work
Interface Sustainability
www.interfacesustainability.com/whatis.html
The Natural Step An organization dedicated to helping businesses
become more green.
www.naturalstep.org
The Ecology of Commerce An important book on the principles
of how business can move towards becoming more environmentally
sustainable.
www.ecobooks.com/ecommerc.htm
Important Books
- Brian Nattrass, Mary Altomare, Dancing with the Tiger: Learning
Sustainability Step by Natural Step (2002)Peter Russell, The
Global Brain Awakens: Our Next Evolutionary Step (1995)
- Roger Crowe, Jonathan Porritt, Government's Business: Enabling
Corporate Sustainability (2003)
- Amory Lovins, Hunter Lovins, Paul Hawken, Natural Capitalism:
Creating the Next Industrial Revolution
- The Natural Step, Sissel Waage, Ed., Ants, Galileo, And Gandhi:
Designing The Future Of Business Through Nature, Genius, And
Compassion (2003)

ACTIVITY 1
- State 3 reasons to support a company
or an individual that is changing to 'green purchasing'
- Summarize the 7 parts of the business that Interface Flooring
is working to change for better environmental practices.
- a) How does the company help employees understand what climate
change is?
b) What ways can the employees help to reduce greenhouse gas
emissions and contribute to making Interface Flooring a 'green' company?
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